You have no favours to grant, no friends to keep, no partner to find, absolutely nothing to lose except your own idea of yourself, your own relationship with your style, taste and ego. This has nothing to do with whatever PR has sent you the record, whatever ‘readership’ your publisher is aiming for or any ‘help’ you can give to a band or artist you deem worthy of your reverse-Midas messing. This is between you and the plastic and the mirror you have to look at yourself in and nothing else. There is no career ladder. Only a downward spiral from the first thrill of seeing your name in print.
Great post about the position of the music journalist these days.